Utile Architecture Logo Redesign
A logo redesign commission for Utile Architecture's commemoration of Hispanic Heritage Month. Incorporating themes of community gathering and advocacy into this neighborhood setting, my design celebrates elements of Latine history with personal memories of community and culture. Each label corresponds with the description below.
View here on Utile's site for full descriptions.
a. The United Farm Workers
b. Sin Fronteras Farm and Food
c. The Young Lords
d. Chicano Park
e. The Star House
f. Hector Valle & Angie Xtravaganza
g. The Palladium Ballroom
h. Solidarity for Sanctuary
The process for this piece involved research of Latine history spanning from the 1950s to contemporary culture.
The setting for this piece draws from my personal memories of the neighborhood. I wanted to capture a sense of liveliness, despite the lack of figures in the illustration.